Unpopular opinion: Instagram knows you better than you know yourself. (Jk… well, kind of).
All jokes aside, the Instagram algorithm has been studying your activity on the app very closely for quite some time now. Their goal is not necessarily to stalk you, but rather ensure your experience on the app is customized to perfectly suit your interests. Let’s get into this a little bit more…
Go grab your phone, open your instagram app and go look at your Instagram explore page.
Let me guess — the majority of this feed is filled with content you are interested in, isn’t it? Well, this is definitely not ironic.
Your entire instagram feed is curated perfectly to fit your individual interests.
Even if you were to be following all the EXACT same accounts as your friend, your two feeds would still look different from one another. This is a direct result of how Instagram uses a proprietary algorithm to personalize your feed based on how you interact with accounts.
Pretty cool, isn’t it?
To wrap up here, we are challenging you to be conscious of the content that pops up as you scroll through Instagram this week.
How targeted are your instagram ads too your interests? Do you enjoy how well Instagram knows your preferences or does it feel a bit invasive? Maybe even compare your feed to a friend’s and point out the similarities and differences.
Final thoughts: A look into someone’s Instagram explore page can tell you a lot about them as an individual. Do you agree or disagree?
