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The Social Nova Blog

The Social Nova Blog

Best business tips and tricks for Social Media Managers and entrepreneurs!

Blog Posts

5 Brilliant Ideas For Your Next Social Media Post

Unpopular Opinion: Instagram Knows You Better Than Your Best Friend 👀

Unpopular Opinion: Instagram Knows You Better Than Your Best Friend 👀

How To Be Intentional With Your Instagram

How To Be Intentional With Your Instagram

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socialnovami

Something controversial: I own a social media age

Something controversial: I own a social media agency and never use my phone.⁠
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Well, not really but kind of.⁠
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I use my phone SUPER strategically. ⁠Heres the vibe:

👉 Keep phone on DND throughout the day⁠
👉 Turn phone on airplane mode 2 hours before bed and 2 hours after waking up⁠
👉 Don't have phone guilt. If someone texts me, I will respond on my time when I can. ⁠
👉 Set restrictions on all apps!⁠
⁠
DONT BE A SLAVE TO YOUR PHONE.⁠

That’s all, bye bye 👋🏼

- Cassi 🙂
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#socialmedia #contentcreators #socialmediatips #socialnovami #smm

3 FACTS you should know about User Generated Conte

If you aren't running paid ads for your business,

If you aren't running paid ads for your business, just know that your competition sure as heck is. 👀 (and if u haven’t identified who your competition is that’s a whole new story - book a consultation STAT)
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Paid ads are key to a healthy social media presence in 2023 and I'm NOT talking about "boosting" a post. (Please don't do that). ⁠
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Our favorite forms of paid ad campaigns:⁠
👉 Spark ads on TT⁠
👉 Story ads! (Double story click through with a swipe up 🤌)
👉 In feed ads on IG⁠
👉 UGC !!!!! Put money behind UGC videos PLEASE. ⁠
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If you are ready to dive in and start running some ads and gathering UGC.... Cassi’s your girl! ✌🏼
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#socialnovami #socialmedia #socialmediamanager #socialmediaqueen #socialmediatips #contentcreator⁠

BUT us Social Media Managers aren’t falling vic

BUT us Social Media Managers aren’t falling victim to this because we follow the SN Screen Time tips... RIGHT....?!⁠ 👇
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👉 Unfollow accounts that aren't serving you ⁠
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👉 Keep your phone on Airplane mode from 8pm-9am. ⁠
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👉 SWITCH TO A PODCAST.⁠
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👉 Set 15 minute scroll timers. No one needs to scroll social media for more than 15 minutes at a time. ⁠
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👉 Stay inspired while consuming. If you are going to scroll, make it worth your while! Get inspiration from ads and other creators.⁠
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What am I missing? 🤔⁠
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#socialnovami #socialmedia #socialmediamanager #tiktok #socialmediatips

DO NOT DISTURB. I'm making content and hoping I d

DO NOT DISTURB. I'm making content and hoping I don't loose all my drafts (again).⁠
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#socialmediatips #socialnovami #smm #socialmediaagency

Sometimes you have to just say I don't know and I

Sometimes you have to just say I don't know and I don't care 🤷‍♀️⁠
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Reel flopped? Make a new one.⁠
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TikTok stuck under 200 views? Keep posting and stop looking at the views.⁠
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Social media preventing you from running your business? invest in a social media agency, it's literally a write off. ⁠
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Don't feel like making videos this week? That's fine pick it back up next week. ⁠
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Keep the stress off of social media and your results will be so much better. ⁠
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#socialnovami #socialmedia #socialmediamanager #socialmediaqueen #socialmediatips #contentcreator⁠

Forget the flowers, we want more phone lights plea

Forget the flowers, we want more phone lights please. 🤳🏼 hehe, happy Valentine’s Day loveys!! Hope u get extra love on all your content this week. ♥️💞

#socialnova #contentcreators #contentcreator #socialmediamanager #socialmediamanagerlife #smm

How often are you realistically recording content?

How often are you realistically recording content? 🤔
There is no chance I’m filming every day (idk maybe I should be but that doesn’t sound sustainable for me lol) - I’m a batch record kind of girl. Twice a week is usually the move ✅

HOWEVER, If I have a lot of UGC clients or videos to make, I’ll dedicate an entire work day to video. Get it alllll done in one setting is my move. Brands love to come back for that fast turnaround too!!

#socialnovami #contentcreator #contentcreators #socialmediamarketing #socialmediamanager

I just have one question: Kim wtf #socialnovami

I just have one question: Kim wtf

#socialnovami #socialmedia #contentcreators #socialmediaqueen

Are you putting your money in the right place? Let

Are you putting your money in the right place? Let's talk about it.

👉 TikTok has millions of more active users than any other platform (more eyes to see your product)

👉 TikTok users are more likely to make a purchase from the app, than any other platform

👉 TikToks ads are known to have a higher reach and overall ROI

👉 TikToks targeting capabilities are new

🗣 Overall... If you are running ads, you are doing something right. I'm NOT suggesting you stop Instagram, FB, and Google Ads. Just consider adding TikTok to your budget.

Hope this helps!! Bye bye happy Friday 🥂

#socialnovami #socialmedia #socialmediaadvertising #socialmediatips #tiktok

$150,000 into influencers > $150,000 into a commer

$150,000 into influencers > $150,000 into a commercial

Unpopular opinion: It is clear as DAY which brands know how to prioritize their marketing budget in 2023! (*INFLUENCERS and SOCIAL MEDIA*)

(Also - late to the game to comment on this but gunna do it anyway. I think Tarte did a good job with that trip. Maybe they didn’t get the sales but they sure got their name resurfaced. Excited to see what they do with this refresh…

what’re your thoughts was it a total flop?)

#socialnova #influencermarketing #socialmediamarketing #socialmediamanager #socialmediastrategy

Canva is the ultimate tool for digital creators, b

Canva is the ultimate tool for digital creators, but trying to navigate ALL of its perks can do can get pretty complex. That’s where Cassi comes in 🫡

Im gunna go on a Canva tutorial kick so lmk if you have any questions and I’ll do my best to answer them. Happy creating 🎨👩‍💻

#canva #canvatips #canvadesign #socialmediacreator #contentcreator #contentcreators

If you think TikTok is just dancing videos and GRW

If you think TikTok is just dancing videos and GRWMs, you are in for a loud wakeup call.

First things first, I'm 99% sure your target audience IS on TikTok.

Think about it. If an app has over 1.5 BILLION monthly users... and you're telling me, none of those people are your customers.... sounds like we need to restructure your business model.

TikTok ads are a fantastic way to reach that audience. (Especially considering people are 40% more likely to purchase something from a TikTok ad than any other form of advertising).

Ready to get on TikTok? I don't blame you. Lets chat!!

#socialnovami #tiktok #socialmediatips #socialmediamanager #socialmediamarketing

Social Media is beyond addictive. Here are a few t

Social Media is beyond addictive. Here are a few tips to STAY IN CONTROL of your days while working in a highly distracting industry:

👉 Keep your phone on Airplane mode from 8pm-9am. (Don’t open social media until you’ve been awake for at least 2 hours)

👉 Set 15 minute timers. No one needs to scroll social media for more than 15 minutes at a time.

👉 Be mindful of your consumption! Be on the look out for well produced ad campaigns, get inspiration from other creators, admire different forms of work.

If you aren't actively setting restrictions and boundaries around your consumption, you are doing yourself a disservice.

This week, do EVERYTHING in your power to refrain from loosing yourself in a mindless scroll.

#socialnovami #socialmediamanager #socialmedia #socialmediaqueen #socialmediatips #contentcreator

Where are my podcast girlies at!? 🎧✨ Anything

Where are my podcast girlies at!? 🎧✨ Anything from the @tscpodcast is a must listen but these are my favs for business. (I would start with @edmylett - he is so motivating).

#socialnova #socialmedia #podcastsforwomen #podcastsforentrepreneurs #entrepreneur #smallbusinessowner #womeninbusiness #socialmediaagency #contenrcreators #personaldevelopment

Social Nova girls at your service 📲💕 #socia

Social Nova girls at your service 📲💕

#socialnova #socialmedia #socialmediaagency #creativebusiness #contentcreators #rochesterhillsmi #birminghammi #digitalmarketing

prosecco pong but make it✨productive✨ which wo

prosecco pong but make it✨productive✨ which would be the HARDEST for you to do? 👀

#socialnovami #socialmedia #socialmediamanager #socialmediatip #socialmediamarketing #contentcreator #contentmarketing #socialmediastrategy

Let’s play a game - comment your biggest peeve 🫠

(we'll go first: ABOUT THE ALGORITHM 💀)

#socialmediamanager #socialmediaproblems #socialnovami #socialmedia #socialmediamarketing #contentmarketing #contentcreator #contentcreation #creativebusiness

i dare you 👀 (….tag us when you do it I wanna

i dare you 👀 (….tag us when you do it I wanna see the follow through)

#socialnovami #socialmedia #socialmediacontent #contentcreator #contentmarketing #postyourdrafts #reels #instagramreels #socialmediatips

Tip number 6: Don’t overthink it 📸 #socialno

Tip number 6: Don’t overthink it 📸

#socialnovami #socialmedia #socialmediatips #socialmediamarketing #socialmediahelp #socialmediacontent

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